NATURELICA

 

A unique position in the global SOJU market 

 

 

 

BRAND STORY OF NATURELICA

In the generations of our fathers, soju was more than just a drink; it was a companion that eased the fatigue of both body and soul on the way home after a long day’s work. The robust flavor of soju was a small respite, washing away the day’s exhaustion. Thanks to Korea’s economic growth and global expansion, the intense taste of soju has now spread to every generation worldwide. Adapting to this global trend, Naturelica has infused the distinctive clean fruit aroma of the soju unique to Korea with a touch of innovation. Now, we produce a drink that people from all generations around the world can enjoy with delight. Naturelica’s soju has become a beloved drink embraced by people of all ages worldwide. 

 

 

 

INTRODUCTION OF NATURELICA

 

 

Established A Trade Center Called ‘RUIGUAN’ And Started Exporting Through OEM Method in 2015
Naturelica established in 2021.
Our company's main products are Choryeon YUZU, oppa soju and Arirang soju
Choryeon YUZU, OPPA and Arirang soju are local liquor made by fermenting some of the apples and pear extract. There are 35 flavors (Apples, raspberries, peaches, yogurt, red ginseng, mango, etc.). It has the advantage of having a less hangover than other products by using fructose without using artificial sweeteners. 
Stable production environment is secured.

 

 

  •  ERP: Production /inventory management from the beginning.
  •  Development of new products.
  •  Process improvement through the operation of company-affiliated research institute.
  •  Reflecting the needs of various countries.
  •  Able to responding to smaller quantity with variation
  •  Responding to buyer needs by diversifying products such as alcohol content, taste, and color.

 

We are confident that it is the best in all kinds, taste, and quality.

Starting with China and Myanmar, it is currently exporting to all over the world, and is very popular among young people (in their 20s and 30s) from each country, regardless of age, and marketing.
We are looking forward to continuous growth through promotion and development of new products.

 

 

Naturelica Features and Certifications

 

 

1. Variety and innovation:

 

  •  38 different fruit soju flavors: Naturelica offers more than 38 different fruit soju varieties, providing consumers with a wide range of choices. Each with different fruit flavors and aromas can satisfy the tastes of different audiences around the world.

 

  • Innovative product lineup: By adding the refreshing flavors of fruit to the traditional soju making method, we offer a unique and modern drinking experience. This can be especially appealing to global consumers who value health and nature.

 

 

2. Product quality certification 

 

  • General Distiller's License
  • Fruit Liquor License
  • Other Liquor License
  • Liqueur Manufacturer's License

 

 

3. International quality certifications:

 

  • ISO 22000 and FSSC 22000 certifications: Naturelica holds internationally recognized ISO 22000 and FSSC 22000 food safety certifications, ensuring the safety and quality of our products. This is an important factor in building credibility in the global marketplace.

 

  • Strict quality control: We apply a rigorous quality control system throughout the entire process, ensuring that our customers receive consistent, high-quality products every time.

 

 

 

 

4. Global export experience:

 

  • Understanding of global markets: Through our experience in exporting to various countries, we have developed and implemented strategies tailored to the market characteristics of each country, which gives us a strong competitive advantage when entering new markets.

 

  • Localized marketing strategies: With customized marketing strategies that reflect the culture and consumer preferences of each region, we can quickly adapt to the local market.

 

 

 

5. Green and sustainability:

 

  • Eco-friendly manufacturing process: Naturelica contributes to environmental protection through sustainable manufacturing processes and pursues an eco-friendly image.

 

  • Use of natural ingredients: The ingredients used in fruit soju are based on fresh and natural fruits, leading a healthy drinking culture.

 

 

These characteristics make Naturelica an innovative company that is competitive in the global marketplace.

 

 

 

Launched premium high quality citron soju with Naturelica natural citron juice (domestic and export)

 

 

1. Health and wellness trends 

The popularity of natural ingredients: citron is known as a healthy fruit because it's high in vitamin C and antioxidants. By emphasizing the benefits of these natural ingredients, citron soju are likely to be popular among health and wellness-conscious consumers.
Preference for low-alcohol drinks: With the recent rise in popularity of low-alcohol drinks, citron soju with low alcohol content and fruity flavors will become more popular.

 

2. Growth of the premium liquor market

Increasing demand for premium products: Consumers are increasingly favoring high-quality, premium alcoholic beverages. citron soju can be positioned as a premium product and differentiated with luxurious packaging and brand story.
Variety of flavors and aromas: citron soju has unique flavors and aromas that appeal to consumers looking for something different.

 

3. Expansion of export markets

Asian markets: In Asian markets such as Japan and China, there is already a high awareness of soju and a growing demand for fruit soju. Especially in Japan, citron is used a lot, so citron soju can be popular.
US and European markets: There is a growing interest in soju, especially in the US and Europe, where Korean culture and food are popular, so citron soju could gain traction.

 

4. Demand for gifts

Citron soju, which comes in a luxurious package, could be a big hit as a gift.

 

5. Marketing strategy

Localized storytelling: Appeal to consumers through marketing strategies that highlight the benefits of yuzu and the luxury of citron soju.
Online and offline promotions: actively promote citron soju through tasting events, social media campaigns, online advertising, etc.

 

6. Challenges and countermeasures

Competition: There are already a variety of fruit soju on the market, so differentiated marketing and a unique brand identity are needed.
Changing consumer perception: It may take time to get existing soju consumers to accept fruit soju, so continuous promotion and product trial opportunities are needed.

 

Citron soju has the potential to succeed in both domestic and international markets by combining its advantages as a healthy drink utilizing natural ingredients with a luxurious image. The health trend and the growing demand for premium alcoholic beverages, as well as various marketing strategies, can increase awareness and drive sales of Citron soju. By improving the product and adjusting marketing strategies through continuous market analysis and consumer feedback, we will be able to achieve successful market entry and growth.

 

 

We strive to provide the utmost quality in everything we do. Naturelica, through the skilled hands of our brewers and cutting-edge facilities, maintains consistent quality to offer our customers the finest soju. We are committed to continuous research and development to ensure that Naturelica soju stands out as the best. Each moment with Naturelica soju is designed to give our customers a special experience, creating delicious memories.

Contact us for more information and experience the uniqueness of Naturelica soju firsthand. We promise to make every shared moment extra special.

 

 

PRODUCTS

 

 

OPPA Original

This is Naturelica’s original soju made with clear water.

 

OPPA Fruits

Immerse yourself in the diverse world of fruity soju from Naturelica Co. Ltd.

 

Flavor type : 

APPPLE, BANANA, BLUEBERRY, CHERRY, GREENGRAPES, HONEY LEMON, KIWI, LYCHEE, MANDARIN, MANGO, MELON, PASSION FRUIT, PEACH, PINEAPPLE, PLUM, POMEGRANATE, RASPBERRY, RED GINSENG, STRAWBERRY, WATERMELON, APPLE YOGURT, BLUEBERRY YOGURT, PEACH YOGURT, RASPBERRY YOGURT, STRAWBERRY YOGURT, YOGURT

 

 

SSOPPA Original

This is Naturelica’s original soju made with clear water.

 

SSOPPA Fruits

We offer a range of soju flavors that embrace nature.

 

Flavor type : 

BLUEBERRY, RASPBERRY, POMEGRANTE, CHEERY, MAY FLOWER, STRAWBERRY, APPLE, WATERMELON, PEACH, GRAPEFRUIT, MANGO, MELON, GREENGRAPES, KIWI, YOGUR BLUEBERRY, YOGUR RASPBERRY, YOGUR STRAWBERRY, YOGUR APPLE, YOGUR PEACH, YOGURT, YOGUR GRAPEFRUIT, YOGUR KIWI, YOGUR GREENGRAPES

 

 

ARIRANG Original

This is Naturelica’s original soju made with clear water.

 

ARIRANG Fruits

One sip, and you’ll be transported to a world of natural freshness.

 

Flavor type : 

BLUEBERRY, MELON, PEACH, RASPBERRY, STRAWBERRY, WATERMELON, POMEGRANATE, APPPLE, CHERRY, GREENGRAPES, LYCHEE, MANGO, RED GINSENG, MANDARIN, PINEAPPLE, HONEY LEMON, KIWI, PLUM, BANANA, PASSION FRUIT, YOGURT, RASPBERRY YOGURT, BLUEBERRY YOGURT, PEACH YOGURT, STRAWBERRY YOGURT, APPLE YOGURT

 

 

CONTACT

Do you have any questions or inquiries? Need to get samples? Please feel free to contact us.

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  • Company name(KR): Naturelica (네이처리카)
  • CEO: 정만용
  • Contact Person: Hyejung Ban, Associate Executive Director
  • Address: #102.7 5 Sandan 4-gil,, Chungju-si, Chungcheongbuk-do, Republic of Korea    27329
  • Phone: +82 10-2502-1401
  • Fax: +82 70-8275 3024
  • Email: None
  • Website: www.naturelica.co.kr
  • Catalog: https://www.k-tradehub.com/catalog/naturelica